Understanding how Link Humans works
What is Link Humans?
Link Humans is an employer branding analytics dashboard that helps organizations understand and improve how they show up as employers. It focuses on analyzing online reputation, sentiment, and content performance through data-driven research across platforms like Glassdoor, Indeed, LinkedIn, and social media.
The 16 Employer Brand Attributes tracked by Link Humans are core pillars that shape how an organization is perceived as an employer. These attributes are derived from employee reviews and social content analysis and are used to assess both sentiment and frequency.
Here’s the full list of the 16 attributes:
Leadership
Culture & Values
Mission & Purpose
Learning & Development
Career Progression
Team & People
Work-Life Balance
Compensation & Benefits
Diversity, Equity & Inclusion (DEI)
Innovation
Workplace Environment
Reputation
Social Responsibility / ESG
Job Security
Recognition
Recruitment Process
Each attribute plays a role in influencing employer brand perception—positively or negatively—depending on how it’s experienced by employees and expressed in content.
Why is Link Humans important for MVH?
Mars Veterinary Health is part of a broader Mars ecosystem, and the Link Humans work helps us benchmark our employer brand across the enterprise—but also zoom in on what’s specific to us in veterinary medicine.
Here’s why it matters for MVH:
It gives us data to guide how we show up online.
The way we talk about work, leadership, growth, and purpose across our LinkedIn pages, recruiter posts, and team storytelling has a real impact. Link Humans helps us see what content resonates—and what doesn’t—based on what people are saying and engaging with.
It helps us shape authentic, high-impact advocacy.
By understanding which employer brand attributes drive positive sentiment, we can craft stories that resonate with veterinary professionals. When content reflects what matters most to current and future associates, it becomes more than a post—it becomes a reflection of who we are and what we stand for.
It identifies areas of risk and opportunity.
The report flags misalignment between the content we share and how our workplace is perceived in reviews, such as around Career Progression or Learning & Development. This allows us to course-correct our messaging or address root causes internally.
It connects employer branding to talent attraction.
Veterinary professionals care deeply about mission, team, growth, and culture. Link Humans shows us how those values are reflected (or not) in the way we communicate, so we can attract talent that aligns with our purpose—and retain them by living up to the brand we promote.
In Summary
Link Humans gives us the evidence we need to evolve from good intentions to intentional impact in how we show up as an employer. For MVH leaders, this means:
Championing authentic storytelling aligned with the 16 attributes
Supporting recruiters and associates to share what’s real and meaningful
Using insights from content performance and sentiment to guide what we amplify
Together, we have an opportunity to not just tell people what it’s like to work at MVH, but to show them in a way that’s honest, inspiring, and backed by data.